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Project Partners

This project was co-produced by a range of partners. Here, we offer a brief profile of the team members and provide contact details.

  • Professor Jackie Marsh

    Principal Investigator

    Biography

    Professor Jackie Marsh

    Jackie is Professor of Education at the University of Sheffield. Over the last two decades, Jackie has conducted research projects that have explored children´s access to new technologies and their emergent digital literacy skills, knowledge and understanding. She has examined the way in which parents/carers and other family members support this engagement with media and technologies. Jackie has conducted numerous studies on how early years settings and schools can build on children’s early experiences of digital technologies through the development of engaging and innovative curricula. She has also published on historical changes in children’s play due to developments in media, technology and commercial cultures. Jackie is the Chair of COST Action IS1410, a network of 32 EU countries focusing on ‘The digital and multimodal practices of young children’ (DigiLitEY), from 2015-2019.

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  • Professor Lydia Plowman

    Co-Investigator

    Biography

    Professor Lydia Plowman

    Lydia Plowman is Dean of Research in the College of Humanities and Social Sciences at the University of Edinburgh and a Fellow of the Academy of Social Sciences. Lydia has more than twenty years’ experience of investigating children’s play and learning with digital media, from interactive video to Internet of Things by way of CD-ROMs, mobile phones and digital toys, in a range of formal and informal settings. Over the last few years she’s become increasingly interested in the ways in which digital media are used for leisure, work and educational purposes in the home, with a focus on young children and how technology is integrated into family life. Her interests are therefore wide-ranging, including detailed analysis of social, cultural and educational contexts of use along with a focus on interaction design and user experience.

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  • Dr Dylan Yamada-Rice

    Co-Investigator

    Biography

    Dr Dylan Yamada-Rice

    Dylan is a lecturer in Early Childhood Education at the University of Sheffield. She is also co-director for the Centre for the Study of Children and Youth (CSCY). This is a centre of excellence for research into childhood and youth. Dylan’s research interests are concerned with early childhood literacy, play and multimodal communication practices. Her past research includes projects focused on developing videogames and play for hospitalised children and children using story apps on tablets. Dylan regularly works with professionals from children’s media industry in considering young children’s interaction with digital technologies and in exploring their understanding of images.

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  • Dr Julia Bishop

    Research Associate

    Biography

    Dr Julia Bishop

    Julia gained her PhD in folklore from the Memorial University of Newfoundland, Canada, in 1992, specializing in traditional song. She has published articles on folksong, folklore fieldwork and the use of folklore in education, and was the editor of Folk Music Journal from 1993 to 1995. Julia has worked on a range of research projects focusing on children’s engagement in digital media, including the AHRC-funded study, Children’s Playground Games and Rhymes in the New Media Age. She was co-author, with Jackie Marsh, of ‘Changing Play: Play, Media and Commercial Culture from the 1950s to the Present Day. (Open University Press, 2014). Julie conducted the case studies in this study.

  • Jamal Lahmar

    Research Associate

    Biography

    Jamal Lahmar

    Jamal is a Mathematics Education and Research Methods tutor at the University of Sheffield, School of Education. Jamal was appointed as a research associate for the project, conducting quantitative analysis of the survey data.

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  • Fiona Scott

    Research Associate

    Biography

    Fiona Scott

    Fiona is a PhD student at the University of Sheffield. Fiona’s research concerns young children and their engagement with television and related media in the digital age. She is particularly concerned with incorporating critical psychological and sociocultural approaches to the subject. Her PhD is a collaborative project with CBeebies, funded by the ESRC White Rose Doctoral Academy. Fiona undertook intereviews with one of the case study families in this project.

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  • Simon Davis

    Collaborator

    Biography

    Simon Davis

    Simon is a Research and Digital Analytics Executive at Dubit Limited. He heads up Dubit's user testing lab where he has conducted numerous tests with pre-school children so has a wealth of experience in this area. He specialises in testing children's apps, games, and various other UI.

    In addition to this, he manages analytics tracking and marketing campaigns for websites and games. Through this and his experience in usability testing, he has developed a deep understanding of children’s media behaviours across a wide range of platforms. He has worked on projects for the likes of Disney, Hopster and Mattel.

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  • Andrew Davenport

    Collaborator

    Biography

    Andrew Davenport

    Andrew Davenport is Founding Director of Foundling Bird, a children’s media production company. Andrew is an award-winning English producer, writer, composer specialising in creating television and publishing for young children. Davenport created Teletubbies (first broadcast in the UK in 1997) with Anne Wood, and wrote all of the 365 episodes. He created ‘In the Night Garden’ (first broadcast in the UK in 2007), wrote all of the 100 episodes, and composed the title theme and incidental music. His productions have won numerous BAFTA Awards.

  • Katie French

    Collaborator

    Biography

    Katie French

    Katie is Head of Audiences, Children’s and Learning at the BBC.

  • Maddalena Piras

    Collaborator

    Biography

    Maddalena Piras

    Maddalena is Head of Audiences, BBC North. Maddalena has been a researcher within the broadcast media industry for 15 years. Her career started at ITV and then after a period of time within commercial radio she then joined the BBC to work within the Marketing & Audience’s team managing research for all of the BBC’s Children’s and Learning output. Maddalena has a 4 year-old daughter and a keen interest in the children’s audience.

  • Peter Robinson

    Collaborator

    Biography

    Peter Robinson

    Peter is Global Head of Research at Dubit Limited. He has worked in research for over twelve years specialising in kids entertainment, in particularly helping traditional media companies understand digital. He has worked with Turner Broadcasting, Viacom, Mind Candy and Mattel. He is a regular speaker at Kidscreen, the Toy Fair and MIP.

  • Sally Thornhill

    Collaborator

    Biography

    Sally Thornhill

    Sally is a Senior Content Producer for CBeebies Interactive and CBeebies Grown-ups.

  • Peter Winter

    Collaborator

    Biography

    Peter Winter

    Peter is IT lead at Monteney Primary School, Sheffield. He has collaborated with the University of Sheffield on numerous projects, including the AHRC-funded study, ‘’Children’s Playground Games and Rhymes in the New Media Age’ and the JISC-funded ‘Digital Future in Teacher Education’.