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Parents & Caregivers

Our study of pre-schoolers’ use of tablets has found out a lot of information that will be of interest to parents and caregivers. Here, we share some of the most useful findings and you can download a booklet that will give you more information.

1

A day in the life of a 0-5 year old

Weekday

Weekend

2-4pm

Tablet usage peaks between 2pm-4pm on a typical weekday. On a typical weekday, children of this age group use a tablet for a mean of 1 hour and 19 minutes.

4-6pm

Tablet usage peaks between 4pm-6pm on a typical weekend day. On a typical weekend day, they use a tablet for a mean of 1 hour 23 minutes.

Weekday

Weekend

Did you know?

Across a typical day, children were more likely to be reported using the tablet with a parent or guardian (57%) than on their own (35%), although more independent use was reported at the beginning and the end of the day.

2

What do you think are the main motivations that influence parents' choice of apps for their children?

Select your motivations

To support their learning

To encourage play and creativity

A reward for achievement/good behaviour

Another way to interact with a character from TV, film or book

To satisfy an interest/passion

Prefer them to use apps rather than a web browser

A gift/present

They have completed all other apps they use

Parents motivations for downloading apps for children
3

Discover the top 10 most used apps by pre-schoolers

Are these the right apps for creativity and play?

Download report
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