Parents & Caregivers

Our study of pre-schoolers’ use of tablets has found out a lot of information that will be of interest to parents and caregivers. Here, we share some of the most useful findings and you can download a booklet that will give you more information.


A day in the life of a 0-5 year old




Tablet usage peaks between 2pm-4pm on a typical weekday. On a typical weekday, children of this age group use a tablet for a mean of 1 hour and 19 minutes.


Tablet usage peaks between 4pm-6pm on a typical weekend day. On a typical weekend day, they use a tablet for a mean of 1 hour 23 minutes.



Did you know?

Across a typical day, children were more likely to be reported using the tablet with a parent or guardian (57%) than on their own (35%), although more independent use was reported at the beginning and the end of the day.


What do you think are the main motivations that influence parents' choice of apps for their children?

Select your motivations

To support their learning

To encourage play and creativity

A reward for achievement/good behaviour

Another way to interact with a character from TV, film or book

To satisfy an interest/passion

Prefer them to use apps rather than a web browser

A gift/present

They have completed all other apps they use

Parents motivations for downloading apps for children

Discover the top 10 most used apps by pre-schoolers

Are these the right apps for creativity and play?

Download report
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